TORYS

Building A Fresh, Modern Website to Echo a Reputation of Excellence

Torys is a globally recognized law firm with decades of experience handling large, complex transactions for some of the world’s leading corporations. Its success is rooted in relationships that span generations; dozens of Torys’ practitioners have been accredited as leading lawyers in Canada, in addition to being acknowledged for their work in the community.

Torys needed help breaking outdated perceptions to convey a sense of what the firm really is—dynamic, team-oriented and innovative—while aligning with its reputation of excellence. Torys partnered with One North to bring a website to life that would mirror the dynamism of the firm.

Launch Site

Globally Connected, Industry Focused

Although many Torys practitioners serve as advisors to global businesses, the former website didn’t accurately position their global strengths to prospective and current clients. The firm needed a website that would better portray its global client base and best-in-class business consulting capabilities.

To support a globally connected, industry focused firm, One North recommended a mix of innovative and user-centric features designed with forward-thinking positioning in mind. A dynamic homepage, condensed primary navigation and scrollable content allow Torys to tell its story to a worldwide audience.

Relationships Drive Value

Torys is known for offering a high level of service and responsiveness, evident in its long-term relationships with clients and the community. One North made the digital experience reflect the experience of working with Torys.

“Our various audiences have told us the new website better reflects the firm they know and work with. Its structure makes profiling key information a lot easier and does so in a visually appealing way. As a result, our users have quick access to key pages and important details. The design has also helped publicly evolve our brand to represent the young, vibrant and modern aspects of the firm.”


LYNNE CARRIERE, SENIOR MANAGER, MARKETING & BUSINESS DEVELOPMENT AT TORYS

Relationship Driven Design

The new site needed to maintain a clean, contemporary aesthetic while also communicating the unique personalities and characteristics of the individuals who make Torys the firm that it is. To better capture the spirit of the people, One North used images of Torys lawyers throughout the website, adding a layer of personality to further encourage stronger relationships.

“Working with One North was a very homogenous, interactive experience. It was apparent that the strategy, creative and technology teams all had a hand in every step of the process, providing a cohesiveness that was critical to our experience.”


BRIAN WILL, SENIOR MANAGER, MARKETING TECHNOLOGY, REGARDING THE RELATIONSHIP BETWEEN THE TORYS TEAM AND ONE NORTH

Bold Design Pushes the Creative Envelope

Like the stunning Torys offices, the site needed to be a digital extension of the brand. Torys challenged One North to develop something significantly bolder, both creatively and functionally, while maintaining authentic representation.

In response, One North selected a fresh, modern color palette that instantly instills a feeling of cool confidence, while contemporary typography and rich imagery bring the brand to life.

Responsive Design Leads Enriched
User Experience

The fully responsive design adapts to any size screen, delivering a unified browsing experience for visitors around the world. As part of a mobile consumption strategy, Torys opted to follow a mobile-lead design process. This entailed focusing on a simple, but highly usable, experience that translates well across devices.

“We are now comfortable driving clients and prospects to the site because we know they’ll have a great user experience, and they’ll be able to find the content they are looking for quickly and easily. We’re not afraid to let the website do some of the heavy lifting for us, and that has taken work off people’s plates.”


BRIAN WILL, SENIOR MANAGER, MARKETING TECHNOLOGY

Noteworthy Features

  • Mobile-lead design ensures user-centric experience and facilitates content consumption, delivering Torys thought leadership content to visitors in the right format at the right time.
  • Custom content blocks on homepage carousel are dynamic, providing increased flexibility for hosting and control of featured content. 
  • Condensed primary navigation offers clean, modern aesthetic 
  • Built on Sitecore Content Management System 
  • Sitecore Analytics enables measurement of campaign performance
  • “Insights” landing page hosts an in-depth resource center
  • Single page bio listings with anchored navigation allow seamless flow between an attorney’s experience, recognition, thought leadership and more.

Meet the Team

Nate Denton
Managing Director, Creative Services

Nate Denton

Nate is One North’s Managing Director of Creative Services, responsible for delivering strategic interactive experiences to clients. Something you may not know about Nate: he performed stand-up comedy with the same group as comedy rockstar and SNL cast member, Fred Armisen.

  • If I were a vegetable: I'd be Corn, because I keep it poppin’.
  • What you wanted to be when you were little: A Creative Director at a Digital Agency in Chicago. Or a rapper.

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Eric Frus
Managing Architect

Eric Frus

Eric Frus is a Managing Architect at One North, leading a team of developers and working on the architecture of web applications and custom data integration solutions. He prides himself in having the cleanest desk in the office (a prize he awarded to himself).

  • Favorite movie: Office Space
  • Favorite Chicago spot: 1 N Dearborn Street, Suite 650

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Rene Hernandez
Senior Front-End Developer

Rene Hernandez

Rene is a Senior Front-End Developer at One North, ensuring client satisfaction through visually appealing web pages and digital design. An avid tomato-lover, Rene enjoys taking care of his tomato plant when he isn’t coding away amongst his fellow FEDs.

  • Favorite movie quote: "Get to the choppa!" - Arnold Schwarzenegger, Predator
  • Favorite breakfast food: Vegetable skillet with eggs over-easy (the hashbrowns can make or break this dish).

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Manny Nelson
Senior Developer

Manny Nelson

As a Senior Developer at One North, Manny is primarily tasked with building extraordinary digital experiences from initial project assignment to completion. He works to provide advanced technical guidance from years of experience in digital development and maintains user-friendly capabilities for One North and our clients.

  • Favorite season: Fall - beautiful, great temperatures in the Midwest, football season, Halloween, apple cider, my birthday - all great things.
  • Favorite movie: Big fan of any Christopher Nolan films. And, conversely, I also enjoy most Woody Allen flicks.

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Rikin Shah
Technical Lead

Rikin Shah

As Technical Lead at One North, Rikin brings his passion for coding and technology to debug websites, data integration errors and SEO issues for both One North and our clients. He works with other members of Team Technology to provide the best technical solution that both aligns with client requirements and enables a great user experience.

  • Favorite hobby: Gaming and traveling
  • Favorite movie: The Godfather

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Dom Vespo
Senior Systems Engineer

Dom Vespo

As a Senior Systems Engineer, Dom is responsible for the configuration, maintenance and 24/7 support of our clients’ digital experiences. He has extensive experience deploying and supporting custom web applications in a production environment. He is also a die-hard White Sox fan (what else do you need to know to love him?).

  • Favorite breakfast food: Bacon. That is the only acceptable answer.
  • What you wanted to be when you were little: A professional baseball player

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