#1NChat - The B-Word: How B2B Marketers Understand Brand

September 09, 2015 Kayla Silverstein

On Wednesday, September 9th, One North hosted its first Twitter Chat – The B-Word: How B2B Marketers Understand Brand. We asked how you define brand, what your struggles are with brand and what we can do as marketers to tackle these challenges.

We were joined by a series of B2B marketers as panelists: Jacqueline Madarang (@JHMadarang), Marketing Technology Manager at Bradley Arant Boult Cummings; George Rafeedie (@grafeedie), Founder of Tell Your Story; Ryan Schulz (@ryan_schulz), Director of Brand Planning at One North; and Jae Um (@jaesunum), Director, Strategic Planning & Analysis at Seyfarth Shaw LLP.

Here’s a look at how it went:

You can check out the complete conversation at #1NChat on Twitter. Thanks everyone for tuning in and sharing your thoughts!

Stay tuned for the next #1NChat coming soon!


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Kayla Silverstein

At the time of publishing, Kayla was a Marketing Coordinator at One North.

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