#1NHighlights - Constructing a Powerful and Engaging Digital Experience

April 21, 2017 Olivia Koivisto

The Client
Burns & McDonnell – a full-service engineering, architecture, construction, environmental and consulting solutions firm – employs more than 5,500 professionals and is headquartered in Kansas City, MO. 
 
The Situation 
Burns McDonnell was looking to better represent its global presence and articulate its ongoing commitment to clients. The firm hoped to harness the power of a unique digital experience as a lead generation tool for key audiences, while also providing a memorable and stimulating experience for users.  
 
The Strategy 
With a large number of practice areas and diversified industry expertise, strategically constructing the site’s information architecture was key. The site needed a design that would entice users and invite them to dive deeper into the content targeted to specific users. 

The Results 
Burns & McDonnell’s new site design is as progressive as its organization’s culture and work. The homepage features a 3D visual design and sound effects that immediately absorb the user. Throughout the site, users are guided through a journey that allows them to learn about Burns & McDonnell, understand the firm’s expertise in the space and remain engaged with its brand and content. 
 
www.burnsmcd.com

Burns MCD New Website

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Olivia Koivisto Marketing Coordinator

As a Marketing Coordinator, Olivia works closely with the experience design, technology and digital strategy teams to develop strategic content and marketing campaigns to enrich One North’s messaging and brand voice.  She also collaborates with the talent and recruitment team through event planning, content creation and message strategy.

  • Favorite movie quote: “That doesn’t make sense to me.  But, then again, you are very small.” –Treebeard, Lord of the Rings
  • Favorite breakfast food: Vegetarian breakfast burrito…yumm.

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