#1NHighlights - Leveraging Perspective to Create a Unique Brand Identity and Experience

June 29, 2017 Olivia Koivisto

The Client
Seyfarth Shaw LLP is a full-service law firm with more than 900 attorneys and offices across the US, UK, China and Australia. SeyfarthLean Consulting is a wholly owned subsidiary of Seyfarth Shaw LLP that helps in-house law departments meet emerging and evolving challenges.

The Situation 
For a decade now, Seyfarth Shaw has used its proprietary client-service model, SeyfarthLean, to help the firm improve the way it provides, delivers and manages legal services. The firm was looking to clarify SeyfarthLean Consulting’s client-facing offering and relationship with the Seyfarth Shaw brand, and turned to One North to help articulate the value SeyfarthLean Consulting provides beyond the mechanics of its of capabilities.

The Strategy 
One North developed a minisite as a vehicle for demonstrating SeyfarthLean Consulting’s rich history and unique perspective, as a leading consulting service powered by the insights and experience of a large law firm. The site’s architecture, content and visual system were designed with storytelling in mind; they all work together to highlight the differentiated and client-centric nature of SeyfarthLean Consulting’s approach.

The Results
The SeyfarthLean Consulting minisite’s look and feel gives a nod to its roots within the Seyfarth Shaw family, but it also creates an identity exclusive to the brand’s consulting arm.


Seyfarth Shaw Lean Consulting Website Launch

website design b2b


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Olivia Koivisto Marketing Coordinator

At the time of publishing, Olivia was a Marketing Coordinator at One North.

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