A few weeks ago, more than 60 marketers and technologists from 36 leading professional services organizations joined us in Chicago for the 3rd annual One North Experience Lab. This year, the theme was Reimagine Marketing. Over the course of two days, we challenged attendees to take inspiration from the past and mix it with the present to develop agile marketing strategies for the future. To read the experience of one ExLab attendee, check out this post.
Find a short description of each session below, along with a link to watch the presentations and download the presentation slides:
John Simpson, Founder and CEO of One North Interactive, shares his insights on the challenges of modern B2B marketing, how things are changing and what we as marketers can do to keep up.
Rebalance: Finding the Right Mix of Brand and User
Kalev Peekna, Managing Director of Strategy at One North, discusses the importance of finding a balance between brand-centric and user-centric marketing in this East Coast vs. West Coast analysis.
Reveal & Reflect: Using Anthropology to Extract Customer Gems
Anthropology in marketing proves more useful than you might think in this presentation by Akhilesh Pant, Strategist at One North Interactive.
Revisit Engagement Through Digital Touchpoints
Jeff Small, One North Director of Technology Solutions, shows how B2B marketers need to rethink their ideas of client interaction, understanding your website and the technology behind it to deliver relevant content to your users at the right time in the way they want it.
Guest Appearance by Improv Olympics
Improv Olympics, the Chicago-based improv troupe, brought their A-game to change it up a bit at #1NLab14 this year, featuring such signature characters as man-lost-in-woman’s-bathroom, your-typical-presenter and a special guest appearance by Big Data.
Recalibrating Goals: Flexible, Adjustable and Achievable
Sarah Levine Meyer, Director of Strategy at One North, discusses the importance of recalibrating goals, understanding the necessity of reevaluating and readjusting the goals we set for ourselves as marketers in the ever-changing digital space.
Reanalyzing Analytics: Advanced Techniques
“Don’t get lost in the interesting.” Learn how to decipher and understand what your Google Analytics dashboard is trying to tell you and how to utilize all the other wonderful tools Google Analytics offers digital marketers in this presentation by Mike Weisert, a Strategist at One North Interactive.
Revamping Your Brand in an Evolving Digital World
What is your brand really telling users? What is brand clarity and how do you achieve it? How has “going digital” changed things for marketers? Nate Denton, Managing Director of Creative Services at One North, discusses answers to these questions in his #1NLab14 presentation.
Redefining Your Style: What Kind of Digital Communicator Are You?
B2B businesses are grounded in their personal approach to marketing – the same should translate in web communication. See what One North Strategist Josh Amer has to say on the matter in his presentation, Redefining Your Style: What Kind of Digital Communicator Are You?
Responsive: Technology’s View of What’s Important and What’s Next
Ryan Horner, One North Managing Director of Technology, shares his insight into the importance of retooling digital experiences for mobile devices, rich media and user experiences.
Reshaping Behavior: Mobile’s Impact on Users and Websites
Pete Amundson, One North Architect, and Jessica DeJong, Art Director, discuss how mobile has impacted users and their behavior across digital marketing platforms.
Repurpose: Focusing on “Classic” Marketing Elements
Dawn Michalak, Managing Director of Account Management, discusses the four parallels between fashion and marketing basics.
Reintegration: Social Media
Vinu Krishnaswamy, Associate Architect for One North Interactive, gives his take on the best ways to utilize social media in today’s realm of digital marketing.
Can’t get enough ExLab? Listen to the official #1NLab14 playlist – “reimagined” music only.