#1NLaunch – Bilzin Sumberg

February 27, 2017 Olivia Koivisto

The Situation
Bilzin Sumberg, a Florida-based commercial law firm, wanted to upgrade its website – both the front-end design aesthetic as well as the back-end technology platform – to stay ahead of the competitive curve. The Bilzin Sumberg website, which was once seen as modern and fresh, was starting to show some dust. The firm wanted to use the website redesign process to improve and simplify the website user experience, better showcase its brand, and freshen up much of the website content.

The Strategy
One North worked closely with the Bilzin Sumberg team, digging into the firm’s brand attic to define and evolve its unique relationship-focused perspective. The team then developed a user strategy and crafted creative concepts, both driven by findings from internal and external interviews, to tell the story of what it’s like to be a Bilzin Sumberg client and employee. 

The Results
With a strong brand story in place, a visually dynamic and engaging website was designed, inviting users to dive deeper into the website’s content as if they were taking a tour of the firm’s office.

Highlights include:

  • Responsive design
  • Transition from a proprietary legal CMS to Sitecore
  • Reconfigured navigation, split strategically to organize content and emphasize company ideals
  • Improved functionality, including topic taxonomy across site content to improve searchability
  • Completely updated attorney bios, including dynamic video headshots and unique Q&A sections

Congrats, Bilzin Sumberg, on the launch of your new website! www.bilzin.com.


bilzin sumberg website redesign

One North redesign website

Website redesign Bilzin Sumberg


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Olivia Koivisto Marketing Coordinator

As a Marketing Coordinator, Olivia works closely with the experience design, technology and digital strategy teams to develop strategic content and marketing campaigns to enrich One North’s messaging and brand voice.  She also collaborates with the talent and recruitment team through event planning, content creation and message strategy.

  • Favorite movie quote: “That doesn’t make sense to me.  But, then again, you are very small.” –Treebeard, Lord of the Rings
  • Favorite breakfast food: Vegetarian breakfast burrito…yumm.

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