#1NLaunch - Hahn Loeser & Parks LLP

January 03, 2017 Olivia Koivisto

The Situation
Hahn Loeser & Parks LLP, a full-service law firm with more than 100 attorneys, recognized a need for a website overhaul. Because the firm’s website was more than five years old, the client wanted to update what they felt was a generic, even “ordinary” design, as well as make the necessary updates to protect against cyberattacks. The firm needed a more secure web platform that would allow for strategic positioning and differentiation as the firm grew and entered new markets.  

Hahn Loeser also felt limited by its content management system and looked to One North to help integrate a more powerful, dynamic and flexible tool that would enable its marketing team to gain better control over content management.

The Strategy
During the discovery phase, One North’s Strategy team interviewed Hahn Loeser’s internal and external audiences to find distinguishing features of the firm’s brand. Our Creative team then worked closely with the Hahn Loeser team to establish a vision and create a brand style guide that set the tone and visual direction for both the website and the firm’s content strategy.

The Results
By highlighting art featured throughout the Hahn Loeser offices, and through a significantly upgraded user experience, the redesigned website has a modern feel that reflects the firm’s unique culture and allows Hahn Loeser to articulate its brand story, “The Art of Creative, Sophisticated Legal Counsel.”

Highlights include:

  • A storytelling approach on the homepage that articulates Hahn Loeser’s unique position and allows for content “deep dives” into key areas of service
  • Stakeholder interviews and a digital brand expression guide that captured key messages, voice and tone for copywriting strategy, and a visual framework for creative concepts
  • A vastly improved user experience, based on the latest digital best practices
  • A full transition to Keystone CMS for greater control over digital content and easier site management

Congrats Hahn Loeser on the launch of your new website hahnlaw.com!

#1NLaunches

Hahn Loeser Website Launch

Hahn Loeser Launch Announcement

Hahn Loeser Bio Page

Hahn Loeser Offices

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Olivia Koivisto Marketing Coordinator

At the time of publishing, Olivia was a Marketing Coordinator at One North.

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