#1NWebinar - 3 Necessary Activities and Skills for Effective Web Analytics

April 17, 2014 Steve Hennigs

It is hard to get an effective web analytics program off the ground, and even harder without a proper understanding of what you need. Join Steve Hennigs of Siteimprove as he identifies the three main activities and three required skills your team needs to ensure you move away from just looking at reports and move towards understanding how to improve your website. By the end of this webinar, you will have a better grasp on what you need to invest in and how to allocate your resources to effectively analyze your firm’s digital presence.



For a deeper look into how you can identify Key Performance Indicators (KPIs) and Micro Conversions (MCs) for your site, track those interactions with events and incorporate campaign tracking into your website measuring process, check out Steve's series on web analytics for B2B websites.


The One North Ideas Update delivers each month’s latest posts on digital for PSOs—including industry trends, news and our latest research—directly to your inbox. Although it’s our goal to always include thought-provoking and compelling content, you can unsubscribe at any time. 

See our Privacy Policy to learn more about how we protect and manage your submitted data.

Steve Hennigs Vice President of Customer Success - Siteimprove

Steve Hennigs aims to help firms ensure they follow SEO and web analytic best practices. For over three years, he has worked extensively within the legal community as Siteimprove’s chief representative, and in this time he has successfully launched Siteimprove’s Web Governance Suite into 20 of the Am Law 100 firms, amongst others.

An experienced practitioner, Steve is an Online Certified Marketing Professional, and a Market Motive Certified Practitioner within the disciplines of Search Engine Optimization and Web Analytics. He also carries a certification for Google Analytics.

One North Interactive 
222 North LaSalle St, #1500
Chicago, IL 60601

+1 312.469.1740