Social news feeds are prime real estate for companies looking to reach targeted audiences. This benefit, however, has also come at a cost: the ability to achieve powerful results organically. Steep competition for brand impressions and content reach has resulted in a “pay-to-play” model across many social networks, including Facebook, Twitter and LinkedIn, which is (one reason) why we’re seeing social media rising to the top as an effective medium for online advertising.
Although social advertising should be a fundamental tactic for marketers across all industries, it’s still a largely uncharted territory for many B2B and professional services organizations.
This webinar takes a deep dive into how to start advertising on Facebook, Twitter and LinkedIn. Guest hosts Amanda Pollard and Nicole Benzer of Tell Your Story not only offer attendees tips and best practices on developing, launching and measuring social ad campaigns, but also a look under the hood of each network’s robust advertising dashboards.