#1NWebinar: Breaking into Social Media Advertising

Social news feeds are prime real estate for companies looking to reach targeted audiences. This benefit, however, has also come at a cost: the ability to achieve powerful results organically. Steep competition for brand impressions and content reach has resulted in a “pay-to-play” model across many social networks, including Facebook, Twitter and LinkedIn, which is (one reason) why we’re seeing social media rising to the top as an effective medium for online advertising.

Although social advertising should be a fundamental tactic for marketers across all industries, it’s still a largely uncharted territory for many B2B and professional services organizations. 

This webinar takes a deep dive into how to start advertising on Facebook, Twitter and LinkedIn. Guest hosts Amanda Pollard and Nicole Benzer of Tell Your Story not only offer attendees tips and best practices on developing, launching and measuring social ad campaigns, but also a look under the hood of each network’s robust advertising dashboards.

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Nicole Benzer Director, Digital Marketing - Tell Your Story

Nicole is the Director of Digital Marketing for Tell Your Story, collaborating with clients and agency partners to define marketing goals and strategies, and manage, execute and measure ongoing lead generation programs for clients in a variety of B2B industries.

Amanda Pollard Director, Content & Social Strategy - Tell Your Story

Amanda Pollard is a Director, Content & Social Strategy experienced in the development and execution of strategic, award-winning Public Relations and Social Media programs. She takes a metrics-driven approach to Social Media and PR and is passionate about integrating social and digital media with traditional public relations.

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