#1NWebinar: Cracking Big Content

February 22, 2013 Kalev Peekna

We are currently producing far more data than people can consume – more than we can even process using today’s technology. When there are 750 tweets sent every second, more than 1 million special interest groups on LinkedIn and thousands of publications created by a single firm every year, how do you ensure the right content is getting to the right people?

Kalev Peekna explores ways you can avoid creating the experience of information overload for your audiences. He shares how you can Crack Big Content by organizing, engaging, adapting and analyzing your communications, preventing them from looking, feeling and acting like work. He also provides examples of tools organizations have used to successfully guide overwhelmed readers.




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Kalev Peekna Managing Director, Chief Strategist

Kalev Peekna is the Chief Strategist at One North, leading the Digital Strategy team. He brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.

  • If I were a vegetable: I would be broccoli. Because I have always wanted someone to call me “cruciferous.” 
  • Most unusual job: Cocktail bartender at a Cabaret

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