#1NWebinar - Creating a Digital-Centered Customer Experience: Branded Expression Systems
The fact that digital has transformed traditional communications tactics should be of no surprise. But how does digital change core principles of marketing like brand and customer experience? And how deeply does this change affect B2B and professional services businesses?
In this three-part series, One North explores how a digitally connected client environment alters the relationships between B2B businesses and their customers. Digital engagement has moved from the periphery to the center of marketing strategy, and this shift requires that brand planning, user experience and creative all work together for a more unified customer experience. In the first part of this series, we learn how creating a digital-centered brand is essential to exceeding client expectations. Next, Kalev Peekna discusses how a well defined digital-centered brand can inform your marketing strategy and set the stage for improved performance across all touch points and channels.
Now, in the third part of the series, Nate Denton, Managing Director of Creative Services, discusses how a well-articulated visual system can create a resonant and impactful digital brand experience.
Curious about what you missed? Check out all the posts from the series.