#1NWebinar - Creating a Digital-Centered Customer Experience: User Experience & Brand
The fact that digital has transformed traditional communications tactics should be of no surprise. But how does digital change core principles of marketing like brand and customer experience? And how deeply does this change affect B2B and professional services businesses?
In this three-part series, One North explores how a digitally connected client environment alters the relationships between B2B businesses and their customers. Digital engagement has moved from the periphery to the to the center of marketing strategy, and this shift requires that brand planning, user experience and creative all work together for a more unified customer experience. In the first part of this series, we learn how creating a digital-centered brand is essential to exceeding client expectations.
Now, in the second part of the series, Kalev Peekna, Managing Director of Strategy, discusses how a well defined digital-centered brand can inform your marketing strategy and set the stage for improved performance across all touch points and channels.
Curious what you missed? Listen to a recording of the first part of this #1NWebinar series with Ryan Schulz, Creating a Digital-Centered Customer Experience: Starting with Brand.