#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics Hurdles

Although we have all kinds of technology at our fingertips, marketers continue to struggle to quantify and report on the effectiveness of their activities. In this Q&A-style #1NWebinar, Senior Data Strategist Ben Magnuson will sit down with One North’s Marketing Coordinator Olivia Koivisto to discuss common data analytics and reporting questions from B2B and professional services marketers. During the session, Ben will explain what to look for in analytics tools, how to identify which data points matter, the importance of goal-setting, and more.

Find the slides here

Watch the recording


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Ben Magnuson Manager, Data Strategy

As Manager, Data Strategy at One North, Ben supports clients by applying a strong data focus to marketing initiatives across channels and tools. Digital Marketing tools produce vast quantities of raw data, but often little direction on how to apply it to an effective digital strategy. Ben partners with our clients to streamline and optimize this process. He starts by gaining an understanding of each client’s unique goals and tactics, and guides them toward a strategic analytics program. He focuses on the creation of a meaningful feedback loop to help support and steer decision-making.

  • Favorite vending machine snack: Snickers
  • Most embarrassing moment: Accidentally walking into the same section of the revolving door with the restaurant hostess as she led us to the patio.
Olivia Koivisto Marketing Coordinator

At the time of publishing, Olivia was a Marketing Coordinator at One North.

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