#1NWebinar: Explorations in Sitecore

In this webinar, One North technologists Ethel Crosby (Head of Technology Operations) and Mike Skutta (Architect) pair up with Sitecore Product Marketing Director Patrick Schweizer to discuss the impressive customer experience platform of Sitecore. Learn how you can get the most out of this advanced digital marketing tool.

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Specifically, we explore:

Sitecore Experience Platform
Sitecore is more than just a web content management system. By centralizing and sharing customer data, Sitecore enables sophisticated personalization to deliver a more tailored, relevant experience.

Experience Profile
Enable your sales and marketing teams to be able to monitor the experience of each contact of your website.

Federated Experience Manager
Learn how to harness the power of Sitecore on your non-Sitecore websites.

CRM Integrations
Learn how to connect customer relationship management software like Microsoft Dynamics and Salesforce with Sitecore to gain insight into which existing clients or prospects are going to your websites, and what they are doing on your website.

Disaster Recovery Options
Learn how to use a scalable and reliable cloud hosting environment like Microsoft Azure to avoid downtime of your site.

Watch the Webinar
Download the Slides


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Ethel Crosby Director of Technology Operations & Offerings

As Director of Technology Operations and Offerings at One North, Ethel is responsible for the management and execution of leading digital technology solutions and product management, continuously identifying new strategic technology opportunities for One North and its clients. Never one to shy away from a challenge, Ethel once zip-lined, upside down, in a rain forest in Costa Rica.

  • Favorite movie quote: "With great power comes great responsibility." - Spiderman
  • Favorite vending machine snack: Reese's Pieces
Patrick Schweizer Director of Product Marketing at Sitecore

Patrick has been at Sitecore for 4 years, joining as a regional sales manager. A year later, forming the Sales Enablement team in the Product Marketing group. Currently, he is responsible for the global pricing strategy as well as the IT audience messaging and collateral. He has been in the digital marketing space for 10+ years in roles ranging from purely technically to marketing strategy and sales.

Mike Skutta Architect

As an Architect within the Technology Labs group at One North, Mike works to research, test and integrate new technologies for both One North and its clients. He is also a Sitecore Technology MVP – a distinction received by only 217 people worldwide – and holds more than 14 years of experience architecting, designing, developing software and leading technology teams. Based in Florida, Mike is often seen wheeling around the office via our robot.

  • Favorite vending machine snack: Doritos
  • Most unusual job: Working as a Serf at Medieval Times

One North Interactive 
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