#1NWebinar - Forget the Funnel

January 28, 2015 John SimpsonKalev Peekna

Forget the Funnel. Enter the Loop.

Learn how the world of marketing is evolving for B2B organizations in our #1NWebinar featuring CEO and One North founder, John Simpson, and Managing Director of Strategy, Kalev Peekna. See how a continuous process of listening, responding, adjusting and measuring – The Relationship Cycle – should take place across all digital channels. Explore how technology has also evolved, and how the new realities it’s created, coupled with a new framework for relationship development, should influence and affect your company’s digital strategy.

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John Simpson Chief Executive Officer

John Simpson is one of One North’s founders and serves as the Chief Executive Officer. For more than 20 years, John has been helping professional services marketers engage with their clients and grow their organizations through brand-based digital marketing experiences. He is a frequent author and speaker as it relates to relationship development, digital strategy and marketing innovation.

  • Favorite season: Summer. Summer makes everyone feel like a kid again.
  • Super power: Positivity. A psychology professor once told me that humans are predisposed to be positive. His logic was that the cave man faced so many challenges … sabre tooth tigers, starvation, cold weather, disease…that they had to be positive just to survive until the next day. I can’t say whether or not this theory has scientific merit, but it’s good enough for me!
Kalev Peekna Managing Director, Chief Strategist

Kalev Peekna is the Chief Strategist at One North, leading the Digital Strategy team. He brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.

  • If I were a vegetable: I would be broccoli. Because I have always wanted someone to call me “cruciferous.” 
  • Most unusual job: Cocktail bartender at a Cabaret

One North Interactive 
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Chicago, IL 60601

+1 312.469.1740