Business and relationship development have been an increasingly important focus for law firms. So much of business development centers on one-on-one conversations with current or prospective clients, where lawyers are able to mold their message to the unique needs of each individual. Likewise, pitches, proposals and RFP responses are finely tuned and tailored to each deal.
Join Jeff Small and Sarah Levine Meyer as they discuss how you can extend this customized approach to your digital marketing strategy. They explain the difference between explicit and implicit personalization and suggest techniques your firm can employ to better anticipate a website visitor's needs and tailor messaging more appropriately to them.