#1NWebinar - Inspiration & Innovation

May 16, 2013 John Simpson

From touch-friendly sites and responsive design to content marketing and enhanced filtering/search, new trends and technologies are impacting the look, feel and functionality of law and professional services firms websites and mobile experiences. Join One North Founder and CEO John Simpson as he explores how law firms can use these sites to start conversations, deliver genuine value, engage clients and prospects and – ultimately – make it easier to grow relationships.

During this webinar, we highlight some emerging trends and show examples of how they are being used by businesses, both in and out of the legal industry, to create engaging and interactive user experiences. We also weave in insights from a recent General Counsel Survey to better understand how a law firm's target audiences' use of the Web is evolving.

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John Simpson Chief Executive Officer

John Simpson is one of One North’s founders and serves as the Chief Executive Officer. For more than 20 years, John has been helping professional services marketers engage with their clients and grow their organizations through brand-based digital marketing experiences. He is a frequent author and speaker as it relates to relationship development, digital strategy and marketing innovation.

  • Favorite season: Summer. Summer makes everyone feel like a kid again.
  • Super power: Positivity. A psychology professor once told me that humans are predisposed to be positive. His logic was that the cave man faced so many challenges … sabre tooth tigers, starvation, cold weather, disease…that they had to be positive just to survive until the next day. I can’t say whether or not this theory has scientific merit, but it’s good enough for me!

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