#1NWebinar: Marketing in a Post-Mobile World
It’s been more than 7 years since we’ve first started talking about mobile as a “new tactic” in digital marketing. By now, most people know the core elements of a good mobile strategy. Trends like responsive design, touch-friendliness and performance-awareness have long since passed from being edgy or innovative and are now widely accepted best practices. If you’ve ever wondered, “what’s next?” - or even, “will mobile strategy ever mean more than squeezing all my stuff into a small screen?” - then you are not alone. We’ve been asking ourselves the same questions, and have already started working with our clients on planning for the Post-Mobile World.
In this webinar, Kalev Peekna, Managing Director, Strategy explores how mobile will continue to challenge and change the way B2B marketers interact with their clients. New technologies like cloud-based services, hand-off (enabling users to switch seamlessly between devices) and wearables can help restore connectedness in an increasingly fragmented world of communications, but only if we pay close attention to the context of our interactions. In a world where your clients carry their digital communications with them 24/7, you can no longer assume you know where or when the next interaction will take place – and this means you need to approach your mobile communications more carefully and more deliberately.