#1NWebinar - Microinteractions: The Details That Delight

November 25, 2013 Pete AmundsonJessica DeJong

Great client service means going that extra mile to satisfy the needs of those that you partner with. However, oftentimes that mile is comprised of many small steps – or gestures – that work together to create an overall exceptional experience. These small moments are known as microinteractions, and they make the difference, particularly in digital communications, between something you tolerate and something you love.

Join Jessica DeJong and Pete Amundson as they discuss the little things you can do to make digital moments experienced with your firm stand out among the rest. During this webinar, they provide real-world examples of how businesses are adding that extra 1% to differentiate their products and services from those of their competitors. They also explore how Creatives and Technologists have partnered together to inspire and produce great digital microinteractions, and they speak to ways you can carry microinteractions into your offline communications. You’ll leave this session with a list of things you can do now to help amplify your user experience.



To check out the examples Pete and Jessica showed during the webinar, visit microinteractions.onenorth.com.


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Pete Amundson Technical Strategist

As a Technical Strategist with One North's Digital Strategy team, Pete serves as a key technology consultant for clients. He partners with clients in both Marketing and IT to assess, advise and plan technology selection, integrations and ecosystems. His close attention to the ever-changing technology landscape helps him stay on top of the latest trends and approaches that affect professional services organizations.

  • Favorite color:  #cd1922 
  • What you wanted to be when you were little: An astronaut
Jessica DeJong Creative Director

Jessica is One North’s Creative Director, collaborating with clients to deliver interactive solutions, including creative strategy, website design concepts and brand development. In addition to bringing an artsy edge to everything she makes at One North, she also specializes in procuring the best cat GIFs to spread around the office.

  • If I were a vegetable: I would be a bhut jolokia (ghost pepper) because it’s the closest vegetable I could find to HOT SAUCE.
  • Favorite color: Maize. 2nd favorite color: Blue.

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