Everyone likes choice, but presenting too many options can leave your clients feeling confused and overwhelmed. Worse yet, by providing your website visitors with too many options, they won’t know how to start, where to look or what to take away. Luckily, by developing a good strategy and content plan and using a little technology, you can offer your clients and prospects a user-friendly site, where they can easily find what they’re looking for – every time they visit.
Join One North Strategist, Josh Amer, as he shares tips and tricks to scale back on option overload and improve user experience. From site navigation and search to practice descriptions and publications, Josh provides examples of how law firms and other businesses are re-imagining how, how much and how often they deliver content on their websites.