#1NWebinar - The Digital Stylist

March 06, 2014 Jen Frost

Last year, we explored the notion of “Content Merchandising.” In short, we borrowed theories and practices from the retail world and suggested how to apply them to content marketing strategies at law firms and other professional services organizations.

This year, Jen Bullett is back at it. She takes inspiration from the world of the Fashion stylist and examines how marketers can use ethnographic research techniques to understand client behaviors and determine what content and which distribution channels are most appropriate for different audiences. Jen helps you figure out how to create a head-to-toe “content” look tailored specifically to the likes of targeted audiences, and she includes in and out-of-industry examples of businesses that are successfully pulling winning looks.




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Jen Frost Managing Director, Marketing

Jen Frost is Managing Director of Marketing at One North. She works closely with the Digital Strategy, Experience Design and Technology teams to develop and enhance One North client communication and exterior messaging strategy. In addition, she provides general marketing direction for One North and promotes internal culture.

  • Favorite season: Fall is my favorite season. Probably because I used to live in Massachusetts, and it is just beautiful there in the Autumn.
  • Favorite Chicago spot: The Alfred Caldwell Lily Pool hidden in the middle of Lincoln Park.

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