Historically, search engine optimization (SEO) has been predicated on a mysterious, black box model for page rankings. However, as Google and other search engines have provided transparency into the rules used to order and return search results, that is no longer the case. Google is urging website owners to “make pages primarily for users, not search engines” and is regularly updating its algorithms to penalize sites that try to ‘game’ SEO.
So, what does SEO mean now? Join One North’s Managing Director of Technology, Ryan Horner, as he shares a simple and straightforward explanation from industry experts on how search engines really work and what factors contribute to search engine rankings. Discover how your firm can develop a strategy that will maximize your visibility, in a clear and transparent way.