2013 Interactive Outlook: Gems, Thumbs & Moving Targets

September 20, 2012 Tanya Lord

In our latest webinar, 2013 Interactive Outlook: Gems, Thumbs & Moving Targets, we discussed how the web is changing, evolving and, surprisingly, getting back to the basics.

We looked at how some key marketing fundamentals are making a comeback. First, we examined how content is becoming an invaluable asset for professional services marketers. In addition, looking at social "infrastructures," we explored how marketers are making the most of new channels to distribute and expand their content reach. As business professionals continue to wade through massive amounts of information, we look discussed the role that curation plays in elevating content so that it reaches the intended audiences. Finally, looking at new technologies, tablets and platforms, we dived into how firms can use design principles to shape the overall interactive brand experience.

Don't worry, we don't leave you hanging. Along the way we reveal what gems, thumbs and moving targets have to do with the web!

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Tanya Lord Head of Marketing Communications

As Head of Marketing Communications for One North, Tanya connects professional services organizations with the most innovative digital strategies, industry trends and thought leaders.  Responsible for leading One North’s marketing communications, she ensures the successful delivery of One North’s message by reinforcing the agency’s deep industry knowledge and vertical expertise. She can also keep you current on the latest celebrity gossip.

  • If I were a vegetable: I'd definitely be Zucchini – but only if it were fried.
  • Super power: I've always wanted to be a mind reader. I'm naturally curious ... and an eavesdropper!

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