Welcome to our “Best of” Series. As part of our commitment to trusting in collaboration, thinking forward and going for the extra-ordinary, we’re always circulating ideas, discussing the latest trends and experimenting with new tools and technologies. And now, we’d like to share the fun with you! Follow this monthly series to stay up-to-date with the articles, design trends and interactive tools that we love… and you should know about.
Here's a roundup of our favorite links for July:
ARTICLES TO READ
21 Vital Mobile Marketing Facts and Statistics for 2014
Full of quick statistics on why we all geek out so much about mobile, like:
Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010.
Heidi Cohen, Actionable Marketing Guide
Creating Distraction-Free Reading Experiences
Remember, sometimes people really want to read your content. This article takes a look at some ideas for making the reading experience more enjoyable on the web.
Attention span shortens while the quality of reading experiences declines; ultimately leaving a lot of great content out there undiscovered, unloved, unshared and unread by most.
Adrian Zumbrunnen, Information Architects, Inc.
Breaking Web Conventions = Breaking the User Experience
Unique approaches are great, but there's a lot to be said about convention. This case study tells a tale of how things can go wrong when you look to rewrite all the rules.
If the user can't find the product, the user can't buy the product. There's a similar law for information-oriented sites: if the user can't find the content the user can't read the content.
Katie Sherwin, Nielsen Norman Group
Which Layout? Static, Liquid, Adaptive or Responsive?
Confused by all the talk about responsive design? This article succinctly lays out the difference between different types of page layouts.
If you're a web designer, a web developer, or even a project stakeholder or client, it's important to understand what these terms mean and when each type of layout should be utilized.
Nick Pettit, Treehouse
DESIGNS TO EXPLORE
Google for Entrepreneurs
Well written case studies and variable content types in this modern corporate site portray a great example of different stories connected through detailed microinteractions.
Smart water is all about what's up in the clouds. Notice how rather than scrolling down through this long-scrolling page, you actually scroll up. Once you reach the clouds, an even more immersive experience allows you to spend some time playing in the clouds.
Wealthfront: $1 Billion
Cool example of storytelling that uses data visualization, keyboard controls and background video to tell the story of how the company achieved its goals.
Ustream 2013 Report
Very nicely done annual report that uses plenty of infographics, animations, imagery and videos to break up a big year into easily digestible chunks of information.
Not only does this new Virgin America site look great, but it also has a lot of functionality that makes the sometimes painful process of booking travel much easier.
Anything we missed? Add it in the comments below! And be sure to check back monthly for the next installment of our “Best of” Series.
In the meantime, you can learn how to Get the Most Out of Your Marketing Content by Taking It Multi-Channel in our recent post by Strategist Alex Krysiak.