BEST OF OCTOBER: The Links You Need, All in One Place

November 11, 2014 Josh Amer

Another month means another post in our “Best of” Series! Here are some highlights from across the interwebs over the past month.

ARTICLES TO READ
Related Content Boosts Pageviews, When Done Right
This article from the Nielsen Norman Group includes some great tips for increasing the likelihood that site users will see and interact with related content within a site.

Too many websites miss opportunities to engage readers. The problem is often not the content, but its discoverability: it’s about visitors not knowing more of it exists.

Hoa Loranger, Nielsen Norman Group

What is Narrative UX
Labeled as “the critical (and underrated) role of words in design,” narrative user experience is shaped by more than features and functionality; words are the underrated key to creating a great experience.

The term [storytelling] might have been buzzed into oblivion, but that doesn’t reduce the importance of the idea: every thoughtful product tells a story.

Jessica Collier, Evernote

5 Questions and Answers Shedding Light on How Americans Use Mobile Apps
Understanding target audiences and their behaviors helps marketers develop effective digital campaigns – this article shows which apps are getting the most usage time, and for which age group of users. Their conclusion:

Across all age groups, the greatest amount of time spent in apps is in leisure-oriented categories, such as social media, entertainment and messaging.

Erin Baker, comScore

DESIGN TO EXPLORE
Google Inbox
A nice little app that uses Google’s material design very well. Particularly noteworthy, the controlled scrolling between chunks of content helps visitors focus on each part of the page, helping Google tell its story.

Google Inbox

Typeform
Typeform, one of the latest digital tools in the create-your-own-survey market, recently released a new version of itself, and along with that came a new website! The full screen imagery captures attention right from the beginning before encouraging the user to scroll.

Typeform

Marvel 75th Anniversary
Learn more than you ever wanted to know about Marvel and its cast of heroes and villains in this site celebrating its 75th anniversary. A nicely designed site that allows you to compare different time periods to see how the company changed – an interesting way to display timelines, for sure.

Marvel 75th Anniversary

That’s all for now, but be sure to check back monthly to see more of our “Best of” Series. In the meantime, check out some of the past posts we’ve had in the series.

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Josh Amer Strategist

At the time of publishing, Josh was a Strategist at One North.

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