BEST OF SEPTEMBER: The Links You Need, All in One Place

October 14, 2014 Josh Amer

Welcome to our “Best of” Series. As part of our commitment to trusting in collaboration, thinking forward and going for the extra-ordinary, we’re always circulating ideas, discussing the latest trends and experimenting with new tools and technologies. And now, we’d like to share the fun with you! Follow this monthly series to stay up-to-date with the articles, design trends and interactive tools that we love … and you should know about.

October already?! The fall months are flying by - onto the month of pumpkins, spookiness and using Halloween-themed emoticons!

ARTICLES TO READ
Would you like fries with that?
To hamburger, or not to hamburger? The debate rages on. This article asserts that the only answer is the one that works for your site and your audience. Of course, the only way to find that out is to test and look at data.

Even though the icon is a classic and has been around forever, web designers have been less than consistent in their usage of it. It has been used for lists, dragging and reordering, aligning, and plenty more. Perhaps this misuse goes some way towards explaining the criticism of it as a menu icon.

Michael Ferreira, Booking.com

It's Over: The Rise & Fall of Google Authorship for Search Results
Google Authorship isn't a thing anymore - what does this mean for Google? And, more importantly, what does this mean for you? Trust and authority are still important concepts to Google, of course, but Authorship has waved its white flag. As the article points out, this isn't all that surprising:

"Over its entire history Google has repeatedly demonstrated that nothing it creates is sacred or immortal. The list of Google products and services that were introduced only to be unceremoniously discontinued later would fill a small phone book.

Eric Enge, Search Engine Land

The Big List of SEO Tips and Tricks for Using HTTPS on Your Website
You may have heard that Google wants people to use HTTPS, offering a higher search ranking in exchange for this practice in better security (we referred to an article about it in last month's "Best of"). Turns out there are even more reasons to consider switching over to HTTPS as well as some SEO best practices to keep in mind when/if you do.

"HTTPS isn't like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include increased security, better referral data, and a possible boost in rankings.

Cyrus Shepard, Moz

DESIGN TO EXPLORE
Space Needle
Aligned to the way you explore the Space Needle in real life, this site cleverly begins at the bottom of the page and allows users to "climb" the site to read more.

spaceneedle

Spintank
This site utilizes intent-based navigation features, relying on user exploration rather than persistent and consistent navigation features. In addition, this site includes some clever microinteractions when you hover over various content blocks and cool page transitions/loading effects.

spintank

Marcuard Heritage
This super clean corporate design is similar to what we see from some of our clients. Content animates into place as you scroll on interior pages, creating a nice visual effect that guides your eyes and keeps you scrolling (or clicking...or using your keyboard).

marcuard

JUST FOR FUN
Not to say anything above isn't fun, but this site is crazy cool. Using audio and visuals, you can see just how many (and how frequently) people update Wikipedia.

wikihataudiothing

That's all for now, but be sure to check back monthly to see more of our "Best of" finds. And, as always, we're happy to hear any and all suggestions you may have for good reads and creative digital design - so comment below! In the meantime, click here to check out some of the past posts we've had in the series.

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Josh Amer Strategist

At the time of publishing, Josh was a Strategist at One North.

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