I'm currently attending the CONFAB conference in Minneapolis, Minnesota. CONFAB describes itself as follows: “Confab: The Content Strategy Conference brings together professionals everywhere who realize the value of content. User experience. Marketing. IT. Business management. This is one big party for content-loving folks who value smart thinking, voracious learning, and constant improvement in the workplace and beyond."
I've still got one day of sessions left, but I want to share some of the biggest takeaways:
- This entire conference is about content strategy!
There are people here from every type of organization imaginable. This just reinforces what I already knew: Every single type and size of business is thinking about and, in many cases, trying to figure out: content strategy…and all the things that term encompasses. Which leads me to my next takeaway.
- There are so many topics that fall under the term “Content Strategy.”
Sessions include topics such as: Storytelling, analytics, user testing, accessibility, structuring your organization to support content strategy, content ecosystems, transparency, SEO, content goals, responsive design, how content fits into an agile process, global content approaches…
Content Strategy is top of mind everywhere. It’s clear that businesses understand more and more that content is important, but figuring out how to approach content in a truly strategic fashion, in many cases, requires significant organizational shifts. New responsibilities and processes are necessary. And if we’re being really honest with ourselves, new roles should be formed to support content. Chief Content Officer? Director of Content? Content Manager? If you have no one dedicated to your content and your content strategy, then you are going to quickly fall behind.
The nuggets that I think readers of this post might find most relevant can be found on my twitter feed, @slevinemeyer.
Follow #ConfabMN to keep a pulse on general happenings at the conference.