Bowman and Brooke LLP Launches Improved, High Performance Website

October 10, 2013 Jen Bullett

Bowman and Brooke LLP Partners with One North Interactive to Launch Improved, High Performance Website

Firm collaborates with One North and leverages Sitecore web content management system to provide website visitors with faster and richer user experience

Chicago, October 10, 2013One North Interactive LLC (One North), an interactive agency dedicated to serving the creative, strategic and technological needs of leading law and professional services firms, today announced that Bowman and Brooke LLP, a nationally recognized trial firm, recently went live with its new corporate web presence, citing considerable increases in page load speed as well as more streamlined content management and vastly enhanced site customization capabilities.

Bowman and Brooke engaged in a very thorough website partner selection process as part of the firm's mission to update and 'redo' the existing website. What particularly caught the attention of the firm's marketing group and the teams involved in vendor selection was the new leadership and personal interactive 'agency' approach adopted by One North Interactive as a newly formed company. One North's fresh focus on clients based on dedicated account teams as well as its increased communication and interaction via thought leadership events, such as The One North Experience Lab, thoroughly appealed to the firm and its own client-centric focus. In addition, the firm appreciated One North’s experience as the leading Sitecore partner for law firms.

The firm realized key benefits and differentiators throughout the website project as well as post launch:

Planning and roll-out: Speed was not only a factor in site performance but also as it pertained to the planning and implementation of the entire website project. Thanks to close collaboration between One North and the core marketing-lead Bowman and Brooke team, the new site was strategically conceptualized, architected, content enhanced and added, piloted and rolled-out within a six month timeframe, 3-6 months faster than comparable website projects.

Unique web build: One North leveraged an 'agile' approach to sharing the website build with the firm by rolling out new site features in a phase-by-phase approach versus waiting until the end of the complete build. By doing so, One North was able to incorporate firm feedback and desired enhancements on a rolling basis and deploy a custom-fit site as of the initial pilot roll-out. This extremely collaborative and iterative approach also decreased overall user training time needed for the new site.

Site performance: The firm experienced a nearly 300% increase in website page loads and response time thanks to the Sitecore architecture.

Usability: The new site is freshly organized and presents content based on site visitors' needs and legal challenges. Navigation is more visible, faster and overall more streamlined, and the firm’s new device-agnostic mobile site enhances the user experience for its on-the-go visitors.

“Our partnership with Sitecore continues to pay dividends to our collective clients as evidenced by the Bowman and Brooke deployment," stated John Simpson CEO and Founder, One North Interactive. "We have created a set of best practices and tools that are custom-fit to help law firms jumpstart their use of Sitecore, so the opportunities when transitioning to such an incredibly robust and flexible web content management system are virtually endless."

Because One North is an independent agency that adheres to a best-fit technology approach when partnering with clients, Bowman and Brooke found in it exceptional guidance when selecting the content management system best suited to the firm’s needs.

“The decision to leverage Sitecore and One North made a lot of sense to us,” said Tom Schierholz, Marketing Manager at Bowman and Brooke. “With Sitecore, we were able to utilize a platform that allows us to both scale and expand our web capabilities over time – validated through the seamless integration of our new mobile platform – as well as significantly enhance site performance and page load speeds."

Sitecore’s Web Content Management System provides an easy-to-use interface for content management, design flexibility, multi-lingual capabilities and robust content editing. The full Customer Engagement Platform provides an integrated solution that connects channels, engagement automation and engagement analytics with external tools and databases.

For more information about One North, please visit www.onenorth.com.

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About Bowman and Brooke LLP
Bowman and Brooke LLP is a nationally recognized trial firm with one of the largest product liability practices in the country. The firm’s nearly 200 attorneys defend a variety of corporate clients, including many Global 500 companies, in widely publicized catastrophic injury and wrongful death matters, and in other product-related litigation throughout all 50 states. Bowman and Brooke’s lawyers regularly represent their clients and try cases in courthouses across the United States. The firm has offices in Minneapolis, Phoenix, Detroit, San Jose, Los Angeles, Richmond, Columbia, Dallas and Austin. For more information on the firm, visit www.bowmanandbrooke.com.

About One North Interactive LLC
One North Interactive is an agency dedicated to serving the creative, strategic and technological needs of complex, relationship-based organizations. We create extraordinary interactive experiences that deepen the relationship between professional service companies and their most important audiences. For more than 15 years, our team has launched hundreds of websites and other interactive solutions for our clients, including 40 percent of the top 250 law firms, and our work is consistently recognized with outstanding website awards. Headquartered in Chicago, One North employs more than 70 innovative minds. For more information, go to www.onenorth.com.

Media Contacts:
One North Interactive media contact:
Jobst Elster, Envision Agency
(850) 459-4947
elster@envisionagency.com

One North Interactive company contact:
Jennifer Bullett, Managing Director, Marketing
(312) 873-6875
jbullett@onenorth.com

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Jen Bullett Managing Director, Marketing

Jen Bullett is Managing Director of Marketing at One North. She works closely with the Digital Strategy, Experience Design and Technology teams to develop and enhance One North client communication and exterior messaging strategy. In addition, she provides general marketing direction for One North and promotes internal culture.

  • Favorite season: Fall is my favorite season. Probably because I used to live in Massachusetts, and it is just beautiful there in the Autumn.
  • Favorite Chicago spot: The Alfred Caldwell Lily Pool hidden in the middle of Lincoln Park.

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