comScore Report - How Mobile Web Browsing is Changing

March 15, 2013 Mike Weisert

comScore’s web trends report for 2012 reveals some interesting shifts in the way people have interacted with the web over the past year. Marketers and technologists alike owe it to themselves to take a look at this valuable information. Items of note include:

  • Blackberry's share in the smartphone market has fallen from approximately 15% in 2011 to only 3% in 2012.
  • Smartphone maker Samsung has grown by 100% in the last year and is now the dominant Android smartphone provider.
    • Samsung has 21% of the US market.
    • Apple has 36% of the US market.
  • A full third of all time spent online is done on a mobile device, up from only 8% in 2011.
  • Tablet market share has shifted:
    • Apple now holds a 43% market share, down from 60% in 2011.
    • Amazon’s Kindle tablets are second with 24%.
  • Tablet owners are more engaged and browse sites longer than desktop users.
    • The most popular activity on a tablet is accessing search results as 73.9% of online activity.

The full report is available on the comScore site:


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Mike Weisert

At the time of publishing, Mike was a Senior Strategist at One North.

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