Gearing Up for Sitecore Symposium 2016

In a few weeks, we’ll be heading down to New Orleans for the 2016 Sitecore Symposium. As a Sitecore Platinum Implementation Partner, we’re excited to sponsor and attend the Symposium’s first “global conference experience,” giving us the opportunity to network with and learn from Sitecore experts from around the world. This year, personalization and context are key themes we’re looking forward to exploring more.

Going to be in New Orleans for the Symposium as well? Catch up with us at booth #216. We’d also love for you to join us for some authentic N'Awlins food, drinks and fun at The Rusty Nail on Wednesday night, 9/14 from 8-11pm. Come enjoy the patio ambiance, sip free drinks and share delicious, New Orleans-style hors d'oeuvres with our team. RSVP here, or simply bring your printed invite from our booth to the party.

We’ll see you all in New Orleans! And for those of you who won’t be able to make it, don’t worry; we’ll be posting highlights from the event so you don’t miss out.


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Ethel Crosby Director of Technology Operations & Offerings

As Director of Technology Operations and Offerings at One North, Ethel is responsible for the management and execution of leading digital technology solutions and product management, continuously identifying new strategic technology opportunities for One North and its clients. Never one to shy away from a challenge, Ethel once zip-lined, upside down, in a rain forest in Costa Rica.

  • Favorite movie quote: "With great power comes great responsibility." - Spiderman
  • Favorite vending machine snack: Reese's Pieces
Mike Skutta Architect

As an Architect within the Technology Labs group at One North, Mike works to research, test and integrate new technologies for both One North and its clients. He is also a Sitecore Technology MVP – a distinction received by only 217 people worldwide – and holds more than 14 years of experience architecting, designing, developing software and leading technology teams. Based in Florida, Mike is often seen wheeling around the office via our robot.

  • Favorite vending machine snack: Doritos
  • Most unusual job: Working as a Serf at Medieval Times
Dawn Michalak Managing Director, Business Development
+1 312.873.6889

As Managing Director of Business Development, Dawn leads One North’s business development team to nurture relationships and direct sales efforts. Her background in account management aids in her ability to ensure the best experiences for One North's clients and prospects, as well as coordinate project delivery and services. If she could go back to any decade, it would be the 80’s - for the music, lava lamps and disco balls.

  • What you wanted to be when you were little: A hairstylist
  • Favorite Chicago spot: Southport Grocery on Southport Avenue – the best part of living in the city was doing the “Southport Walk” every Saturday with my husband.
John Simpson Chief Executive Officer

John Simpson is one of One North’s founders and serves as the Chief Executive Officer. For more than 20 years, John has been helping professional services marketers engage with their clients and grow their organizations through brand-based digital marketing experiences. He is a frequent author and speaker as it relates to relationship development, digital strategy and marketing innovation.

  • Favorite season: Summer. Summer makes everyone feel like a kid again.
  • Super power: Positivity. A psychology professor once told me that humans are predisposed to be positive. His logic was that the cave man faced so many challenges – sabre tooth tigers, starvation, cold weather, disease – that they had to be positive just to survive until the next day. I can’t say whether or not this theory has scientific merit, but it’s good enough for me!
Kalev Peekna Managing Director, Chief Strategist

Kalev Peekna is the Chief Strategist at One North, leading the Digital Strategy team. He brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.

  • If I were a vegetable: I would be broccoli. Because I have always wanted someone to call me “cruciferous.” 
  • Most unusual job: Cocktail bartender at a Cabaret
Ryan Horner Managing Director, Technology

As Managing Director of Technology, Ryan is responsible for overseeing One North’s strategy related to technical applications, systems and client implementations. He got his start at age seven, programming an Apple IIe.

  • Last thing you geeked-out about: This happens on a daily basis, oftentimes to the internet of things coming to life and novel uses of the technology-enabled sharing economy – or some combination of the two.
  • Most unusual job: I grew up on a working farm, so I've had lots of unusual jobs: baling straw, sweeping bins, cleaning a cattle barn, etc. 

One North Interactive 
222 North LaSalle St, #1500
Chicago, IL 60601

+1 312.469.1740