Google recently rolled out a feature to their Analytics platform for filtering out bots and spiders. This means you can now eliminate statistics from your analytics that are not actual visitors. You must enable this feature in your 'Filtered' view, which is located in your view settings under 'Admin':
If you have opted in to the One North Google Analytics offering, your main website filtered view should already be updated. However, if you have additional properties (such as blog sites), you will want to enable this feature.
For more information on this feature, you can check out the Google team posting here.
Stay tuned! We'll be posting a new instructional series on how to manage tags on Google Tag Manager in the weeks ahead! And, in the meantime, check out our latest post on natively digital experiences.