Legal Technology Insights: Changing the Web for Firms

November 19, 2012 John Simpson

Back in August, I had the chance to team up with CopperLegal at the 2012 International Legal Technology Association (ILTA) Conference and be a part of a documentary project they launched called Legal Technology Insights. We sat down to discuss the changing landscape of legal marketing and why firms must now start thinking beyond the URL. Check out the video to see what we at One North suggest you do to keep up with your clients' ever changing behaviors and preferences on the web, including optimizing the delivery of your content, developing influence and embracing social media.

To see thevideo go to:


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John Simpson Chief Executive Officer

John Simpson is one of One North’s founders and serves as the Chief Executive Officer. For more than 20 years, John has been helping professional services marketers engage with their clients and grow their organizations through brand-based digital marketing experiences. He is a frequent author and speaker as it relates to relationship development, digital strategy and marketing innovation.

  • Favorite season: Summer. Summer makes everyone feel like a kid again.
  • Super power: Positivity. A psychology professor once told me that humans are predisposed to be positive. His logic was that the cave man faced so many challenges – sabre tooth tigers, starvation, cold weather, disease – that they had to be positive just to survive until the next day. I can’t say whether or not this theory has scientific merit, but it’s good enough for me!

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