Mary Meeker, a partner at the venture capital firm Kleiner Perkins Caufield & Byers, presents an annual Internet Trends report that is always insightful and very widely read and discussed. This year’s report came out last week, revealing a shifting online landscape where internet, mobile and social media usage continue to rapidly increase. The report also predicts wearable devices will soon become popular (we made our own predictions about this topic at last year's Experience Lab).
The entire report is full of valuable trends and statistics, but here are a few insights that we thought were particularly relevant:
- [Slide 4] There are now over 2.4 Billion internet users (34% of the world population).
- [Slide 5] On a relative basis, the percentage of time people are spending on mobile is much larger than the percentage of advertising dollars spent targeting those mobile users.
- [Slides 14, 17] Content sharing is growing exponentially.
- Over 500 million photos shared per day in 2013 (YTD).
- 100 hours a minute of video uploaded to YouTube alone.
- [Slide 32] 15% of all internet traffic is now from mobile devices, with the trend line showing > 25% next summer.
- [Slide 45] More tablets were shipped in Q4 2012 than desktops or laptops.
- [Slide 52] The average mobile user accesses his or her device approximately 150 times a day.
- [Slide 67] China now has more iOS and Android devices than the US.
- [Slide 68] China also spends a larger percentage of its time on the internet/mobile than the US.
- [Slide 88] An expected need for about 120,000 annual Computer Science job openings will only be met with about 50,000 Computer Science graduates.
- [Slide 99] Nearly 1/3 of all students are now taking at least one online course.
- [Slides 105, 106] Basic business models, products and services are being turned upside down by all of these trends.
- [Slide 109] The Windows operating system monopoly is on the decline, with iOS and Android now making up 60% of the market share.
While eye-opening, these stats make up only a fraction of the story; we suggest a full read-through. To download the report, visit www.kpcb.com/insights/2013-internet-trends.