Musical Inspiration from #1NLab13 - The Relationship Game

November 15, 2013 Tanya Lord

Last week, we held our second annual One North Experience Lab. Throughout the next couple weeks, we'll be sharing a recap of the event, slides from the sessions as well as video from the event. We'll also be sharing a #1NLab13 reading list...don't worry, we aren't assigning homework, just compiling a list of good reads/books that influenced this year's ideas and presentations.

In the meantime, we thought it would be fun to share with you the official Relationship Game playlist. Below you'll find songs inspired by each of our sessions from Day 1. And because iMixes are no longer supported by iTunes, we've decided to showcase the songs in all of their YouTube glory. Enjoy!

#1NLab13: The Relationship Game
You Make My Dreams – Hall & Oates

Keynote – Your Network is Your Customer
Never Tear us Apart – INXS

Building Digital Relationships
Get Lucky—Daft Punk feat. Pharrell Williams

Needs | Service - The Client Service Pyramid
Let Me Love You – Mario

Understanding | Information - Using Analytics to Gain Insight
1234 – Feist

Context | Communication - Knowing How and When to Reach Your Audiences
Who Are You – The Who

Narration | Connection - Building Stories amid a Nest of Links
Love Story – Taylor Swift

Trust | Authenticity - Setting the Right Tone for Your Relationships
Girl You Know It’s True – Milli Vanilli

Attraction | Personality -Getting Noticed Through Design
Electric Feel – MGMT

Resilience | Strength - Seizing Moments of Adversity to Solidify Relationships
I’ll Stand By You – The Pretenders

Partnerships | Inspiration - Creating Experiences Through Creative & Technology
Come Together – The Beatles


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Tanya Lord Head of Marketing Communications

As Head of Marketing Communications for One North, Tanya connects professional services organizations with the most innovative digital strategies, industry trends and thought leaders.  Responsible for leading One North’s marketing communications, she ensures the successful delivery of One North’s message by reinforcing the agency’s deep industry knowledge and vertical expertise. She can also keep you current on the latest celebrity gossip.

  • If I were a vegetable: I'd definitely be Zucchini – but only if it were fried.
  • Superpower I wish I had: I've always wanted to be a mind reader. I'm naturally curious ... and an eavesdropper!

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