CHICAGO – (November 16, 2017) – One North, a Chicago-based digital agency for B2B and professional services organizations, is excited to announce its clients Plante Moran and Reed Smith are Silver Award Winners in the 2017 W3 Awards.
Now in its twelfth year, the W³ Awards received over 5,000 entries from advertising agencies, PR firms, interactive agencies, in-house creative professionals, web designers, graphic designers and web enthusiasts. The W³ Awards honors creative excellence on the web, with the following factors included among award criteria: creativity, usability, navigation, functionality, visual design, and ease of use.
As the nation’s 15th largest certified public accounting and business advisory firm, Plante Moran has deep Midwestern roots but serves a client base that demands an increasingly strong national and global presence. Its now-award-winning website serves as the foundation for all efforts to digitally activate the new Plante Moran brand. Updated messaging and a refreshed visual expression system have helped to guide additional components of the brand, including a refined pitch and proposal process and a more focused marketing automation strategy.
Reed Smith is a dynamic international law firm, dedicated to helping clients move their businesses forward. Its long-standing relationships, international outlook and collaborative structure make it a go-to partner for speedy resolution of complex disputes, transactions, and regulatory matters. Reed Smith sought to bring its brand proposition to life on its site through a digital experience reflecting the client-responsive thought leadership of its lawyers, around the world and across key industry sectors. The award-winning site will be the foundation upon which the firm looks to expand its global digital presence in the years to come.
“In today’s competitive landscape, professional services organizations need to be strategic digitally,” said John Simpson, CEO at One North. “Plante Moran and Reed Smith are leading the way in recognizing the opportunity that digital experiences bring to their businesses.”
About One North
One North is a B2B digital agency that partners with professional services organizations to create powerful digital experiences aimed at achieving marketing and business development goals. The firm specializes in brand, digital strategy, experience design, technology and managed hosting. One North’s team of more than 90 multidisciplinary professionals holds deep expertise within the legal, consulting, finance, accounting, engineering and construction industries and collaborates to produce award-winning work. For more information, visit www.onenorth.com or connect on LinkedIn, Facebook and Twitter.