One North Event: Engage & Listen - Activating Your Brand Across Digital Touchpoints

Collaborative. Responsive. Client-focused. Innovative. These are some of the most commonly used go-to-market messages for B2B organizations. Nearly identical value propositions like these create a dangerous "sea of sameness" for this industry.

As marketers, we must dig deeper. We need to find a point of view that is authentic to the character of our organization and unique to our competitive set and vertical. Without this, it's impossible to separate from the pack and present your clients and customers with a brand experience that is more than just your snappy color palette or slick logo.

Once that unique POV is established, simply articulating your organization's brand doesn't make it true. One North developed the Relationship Cycle to help relationship-based businesses identify when, where, and how these organizations need to engage with their audiences. Only by activating Brand across the various stages of the Relationship Cycle - for both internal and external audiences - will it be brought to life in a way that will influence current and prospective clients, and drive loyalty and advocacy.

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John Simpson Chief Executive Officer

John Simpson is one of One North’s founders and serves as the Chief Executive Officer. For more than 20 years, John has been helping professional services marketers engage with their clients and grow their organizations through brand-based digital marketing experiences. He is a frequent author and speaker as it relates to relationship development, digital strategy and marketing innovation.

  • Favorite season: Summer. Summer makes everyone feel like a kid again.
  • Super power: Positivity. A psychology professor once told me that humans are predisposed to be positive. His logic was that the cave man faced so many challenges … sabre tooth tigers, starvation, cold weather, disease…that they had to be positive just to survive until the next day. I can’t say whether or not this theory has scientific merit, but it’s good enough for me!
Ryan Schulz Managing Director, Experience Design

As Managing Director of Brand and Experience Design, Ryan Schulz is responsible for making sure clients’ true character is represented in everything his team does: messaging, brand, user experience, visual design and front-end experiences. With more than 15 years in brand consulting, he helps clients break through the sea of sameness that plagues the world of professional services. 

  •  Favorite color: Greenish
  •  Favorite breakfast food: Breakfast tacos

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