One North Interactive Agency Formed

August 08, 2012 Jen Frost

One North Interactive Agency Formed to Provide Website and Design Solutions to Law Firms and Professional Services Organizations

Acquisition Creates New Agency From Former Hubbard One Web Group

Chicago, August 8, 2012 – One North Interactive LLC (One North), an agency dedicated to serving the creative, strategic, analytical and technological needs of legal and professional services organizations, today announced its formation and its agreement to acquire the Hubbard One web group from Thomson Reuters. The new independent company will deliver website and interactive solutions to its law firm clients, including 40 percent of the top 250 firms. Headquartered in Chicago, One North’s 65-employee team will be led by founder, CEO John Simpson and founder, COO Jeff Hirner, both former Hubbard One executives.

“We are extremely excited to launch One North Interactive today. Our clients’ interactive needs have evolved over the past few years. Global expansion, competitive markets and emerging technologies are forcing more complexity around how firms use interactive media for business growth. We’ve seen the need for more sophisticated technology, user experience and interactive design to help our clients meet their ambitious goals, and determined that being an independent business would best enable us to be singularly focused on servicing the interactive needs of our clients,” stated John Simpson, One North’s new CEO. “While our immediate focus is to ensure a smooth transition for our clients through our continued close partnership with Thomson Reuters, the entire One North team is energized to redefine how we partner with our clients before, during and after each engagement to deliver impactful web and interactive marketing programs.”

“We will work closely with One North Interactive to ensure a smooth transition for our shared clients, and to help John and Jeff build upon the legacy of innovation and creativity that has always distinguished Hubbard One’s best work,” said Allison Guidette, managing director of the Thomson Reuters Large Law business unit. “We will support and enhance the Thomson Reuters business development applications that integrate with One North client websites, and will continue to provide hosting out of our data centers.  And, we’ll collaborate on client projects where we have a mutual interest. More than anything, our shared focus will be on our clients’ success.”

In addition to Simpson and Hirner, the One North team includes other experienced Hubbard One Interactive leaders, including Kalev Peekna, Nate Denton, Ryan Horner, Jennifer Bullett, Bill Nelson, Brad Vesprini and Dawn Michalak.

The transaction is expected to close on October 1, 2012; financial details were not disclosed.

For more information on One North Interactive, including management team profiles; work portfolio and One North’s background and story, please visit

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About One North Interactive LLC
One North Interactive is an agency dedicated to serving the creative, strategic, analytical and technological needs of legal and professional services organizations. As the former web group of Hubbard One, we have more than 15 years of experience helping clients differentiate their online presence and strengthen their businesses in a crowded and competitive market. One North Interactive has launched hundreds of websites and other interactive solutions for our clients, including 40 percent of the top 250 firms. Headquartered in Chicago, One North Interactive employs more than 65 innovative minds. For more information, go to



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Jen Frost Managing Director, Marketing

Jen Frost is Managing Director of Marketing at One North. She works closely with the Digital Strategy, Experience Design and Technology teams to develop and enhance One North client communication and exterior messaging strategy. In addition, she provides general marketing direction for One North and promotes internal culture.

  • Favorite season: Fall is my favorite season. Probably because I used to live in Massachusetts, and it is just beautiful there in the Autumn.
  • Favorite Chicago spot: The Alfred Caldwell Lily Pool hidden in the middle of Lincoln Park.

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