One North Interactive Clients Recognized for Website Excellence with 2013 Web Marketing Association WebAwards

September 18, 2013 Jen Frost

Four Innovative Law Firms Recognized in Outstanding Website and Legal Standard of Excellence Categories

Chicago, September 18, 2013One North Interactive LLC (One North), an interactive agency dedicated to serving the creative, strategic and technological needs of leading professional services organizations, today announced the recognition of four One North clients in the 2013 Web Marketing Association (WMA) WebAward Competition, including Benesch Law, Foley & Lardner LLP's Careers site, Goodwin Procter LLP's Founders Workbench and Thompson & Knight LLP.

The winning websites were recognized for their outstanding scores based on seven criteria: design, innovation, content, technology, interactivity, copywriting and ease of use. The firms' winning WebAward entries, including judges’ comments, are included below:


The new site combines touch-friendly design, advanced search capabilities and client-centric content. The intuitive single-page homepage navigation, with parallax scrolling to add an element of movement, and smart information architecture also enhance the site’s user experience. 

WMA judges’ feedback: "I really liked the technology behind this site.”


The site caters to the firm’s three core recruiting targets: students, laterals and professional staff. Visitors can find succinct and digestible content – tailored to their specific interests and needs – through a dynamic and engaging interface. Intuitive and touch-friendly design allows for easy single-page, device agnostic navigation.

WMA judges’ feedback: "Visually-appealing site, clean segmentation, clear information. Overall, the site seems well-targeted, dynamic and appealing."


The responsively designed Founders Workbench website offers entrepreneurs free access to resources that enable capital-efficient company formation. The navigation mirrors a founder’s journey, each section of the site representing a new step in the process of building a successful business.

WMA judges’ feedback: "Very nicely done and useful service to the community. Well done."

 FWB 1

The site is designed to listen first, with an obvious search box labeled “What can we help you find?” Search is keyword-and content-driven and includes dynamic filtering, search within features and other advanced technology, creating an easy to navigate, intuitive tool that leverages the firm's expertise and thought leadership.

WMA judges’ feedback: "Daring. Receding drop down menus and most impressive predictive search that drives the entire site experience. A site that others can learn from!"

This is the eighth consecutive year One North Interactive (former Hubbard One web group) clients have been honored by the Web Marketing Association for outstanding work in website design.

“One North is thrilled to be recognized for working collaboratively with our clients to create memorable user experiences on the web,” said John Simpson, CEO and Founder, One North Interactive. “Few website award programs recognize site design and interactive achievement across such a wide spectrum of industries the way the Web Marketing Association and the WebAwards have been doing for many years,” concluded Simpson.

Now in its 17th year, the WebAward program is the longest running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development. Founded in 1997, the Web Marketing Association has set a high standard for Internet marketing and development of the best websites. The organization includes internet marketing, online advertising, PR and top website design professionals who share an interest in improving the quality of online advertising, internet marketing and website promotion.

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About One North Interactive LLC
One North Interactive is an agency dedicated to serving the creative, strategic and technological needs of complex, relationship-based organizations. We create extraordinary interactive experiences that deepen the relationship between professional service companies and their most important audiences. For more than 15 years, our team has launched hundreds of websites and other interactive solutions for our clients, including 40 percent of the top 250 law firms, and our work is consistently recognized with outstanding website awards. Headquartered in Chicago, One North employs more than 70 innovative minds. For more information, go to

Media Contacts:
One North Interactive media contact:
Jobst Elster, Envision Agency
(850) 459-4947
[email protected]

One North Interactive company contact:
Jennifer Bullett, Managing Director, Marketing
(312) 873-6875
[email protected]


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Jen Frost Managing Director, Marketing

Jen Frost is Managing Director of Marketing at One North. She works closely with the Digital Strategy, Experience Design and Technology teams to develop and enhance One North client communication and exterior messaging strategy. In addition, she provides general marketing direction for One North and promotes internal culture.

  • Favorite season: Fall is my favorite season. Probably because I used to live in Massachusetts, and it is just beautiful there in the Autumn.
  • Favorite Chicago spot: The Alfred Caldwell Lily Pool hidden in the middle of Lincoln Park.

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