One North Interactive Expands to Offer Brand Planning Capabilities for B2B and Professional Services Firms

April 07, 2015 Tanya Lord

Chicago-based digital agency welcomes Brand Planner Ryan Schulz as it grows to provide a full range of digital marketing and interactive solutions

CHICAGO, IL (April 7, 2015) – On the heels of its relocation announcement to 222 North LaSalle to support growth, Chicago-based digital agency One North Interactive welcomes a seasoned brand planner to its team of creatives, strategists and technologists. One North’s new Director, Brand Planning, Ryan Schulz brings nearly two decades of experience to his role at the agency, where he plans to help clients identify, embrace and express their brand essence, purpose and value proposition.

“As the practice of digital design continues to evolve at a rapid pace – and relationship-based businesses begin to realize that their stories are being told in ways they didn’t anticipate – brand must take center stage,” said Schulz. “I’m certainly excited to be building out this brand planning practice at One North, but I’m more excited to see what it will do for our clients.”

Ryan developed a keen sense of storytelling during his time as an editor and copywriter for various publishing groups, but it wasn’t until he left the publishing world to open an art gallery that he began to realize the true power of storytelling and was inspired to apply it in a variety of contexts, both in the gallery and beyond. After joining VSA Partners, he has since led brand and marketing strategy for companies such as Sea Ray, CME Group, Google, Northstar Lottery Group, and others.

One North’s new Brand Planning capability is part of its expansion to offer a full range of digital marketing and interactive solutions for relationship-based businesses in B2B and professional services industries, including investment banking, consulting, architecture and engineering. 

“Brand planning is being turned on its head in a digital-first world. Our clients recognize that digital is part and parcel to the brand experience, not just an expression of it,” said John Simpson, One North’s co-founder and CEO. “Brand needs to be just as digital as everything else our clients are doing. Having Ryan on our team will allow us to help clients develop strong, digitally-centered brand and communications strategies that drive awareness, loyalty and advocacy.” 

In addition to hosting a series of webinars on brand planning, Ryan will have the opportunity to discuss the topic in detail at the upcoming Legal Marketing Association (LMA) Annual Conference April 13-15, 2015 at the Hilton San Diego Bayfront Hotel in San Diego, Calif., where One North is exhibiting in booth 400.

About One North Interactive LLC
One North Interactive is a digital agency dedicated to serving the creative, strategic and technological needs of complex, relationship-based organizations. One North creates extraordinary interactive experiences that deepen the relationships between businesses and their most important audiences. Headquartered in Chicago, with employees also based in New York, Boston and Dallas, One North employs more than 80 innovative minds, whose work is consistently recognized with outstanding website awards. For more information, go to www.onenorth.com.

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Media Contacts:
One North Interactive media contact:
Nicole Benzer, Tell Your Story Brand Communications
(616) 617-1918
nbenzer@tellyourstoryinc.com

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Tanya Lord Head of Marketing Communications

As Head of Marketing Communications for One North, Tanya connects professional services organizations with the most innovative digital strategies, industry trends and thought leaders.  Responsible for leading One North’s marketing communications, she ensures the successful delivery of One North’s message by reinforcing the agency’s deep industry knowledge and vertical expertise. She can also keep you current on the latest celebrity gossip.

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