One North Interactive Joins Sitecore’s Partner Program

March 27, 2013 Jen Frost

Agency Collaborates with Sitecore to Provide Law Firm Clients with Additional Web Content Management System Options

Chicago, March 27, 2013One North Interactive LLC (One North), an interactive agency dedicated to serving the creative, strategic and technological needs of leading professional services organizations, today announced a strategic implementation partnership with Sitecore, a global web content management and customer experience management software company. In order to provide more choice, One North now includes Sitecore as one of its many content technology options, including the popular Web Center platform. One North will continue to enhance and support the Web Center platform.

Sitecore’s customer experience management platform combines proven web content management with customer intelligence to create a single view of a customer that drives meaningful interactions, increases conversions and builds lifetime customers. Global brands, including American Express, Carnival Cruise Lines, easyJet, Heineken, LEGO, Microsoft, and Nestle rely on Sitecore to get and keep loyal customers who engage more and drive revenue growth.

“Many of our clients have asked us to explore additional technologies to power their interactive marketing efforts,” stated John Simpson CEO and Founder, One North Interactive. “As an independent agency, we are committed to offering our clients greater choice and helping them select the “best fit” for their technology needs. Our partnership with Sitecore is a significant step forward in allowing us to do that.”

One North’s Sitecore certified team recently worked with law firm Dickinson Wright PLLC to transition their existing website to the Sitecore platform.

“The decision to leverage Sitecore and One North made a lot of sense to us. With Sitecore, we were able to utilize a platform that would allow us to expand our marketing and web capabilities over time,” noted Michael Kolb, Chief Information Officer for Dickinson Wright PLLC. “By partnering with One North, we were able to take advantage of the agency’s Sitecore knowledge, but also its in-depth legal expertise. We couldn’t be happier with the outcome.”

One North has created a set of best practices and tools that are custom-fit to help law firms jumpstart their use of Sitecore. Leveraging over a decade of legal experience, these tools include a legal data model, website development toolkit, content migration tool and integration with other systems, including the Thomson Reuters Elite Business Development software.

“Creativity and innovation are fundamental qualities of One North and align very well with Sitecore’s vision for delivering personalized digital experiences,” said Russ Emerson. Director of Partner Marketing, Sitecore. “Personalized, high touch communication is critical in the legal industry. Clients expect the same level of professionalism and personal attention online as they would in-person or on the phone. One North and Sitecore are helping the legal industry drive targeted and relevant engagement through all interaction points.”

Sitecore’s Web Content Management System provides an easy-to-use interface for content management, design flexibility, multi-lingual capabilities and robust content editing. The full Customer Engagement Platform provides an integrated solution that connects channels, engagement automation and engagement analytics, with external tools and databases.

For more information about One North, please visit or One North’s Sitecore Partner listing.

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About One North Interactive LLC
One North Interactive is an agency dedicated to serving the creative, strategic and technological needs of complex, relationship-based organizations. We create extraordinary interactive experiences that deepen the relationship between professional service companies and their most important audiences. For more than 15 years, our team has launched hundreds of websites and other interactive solutions for our clients, including 40 percent of the top 250 law firms, and our work is consistently recognized with outstanding website awards. Headquartered in Chicago, One North employs more than 70 innovative minds. For more information, go to or visit One North’s booth (200) at the Legal Marketing Association Annual Conference.


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Jen Frost Managing Director, Marketing

Jen Frost is Managing Director of Marketing at One North. She works closely with the Digital Strategy, Experience Design and Technology teams to develop and enhance One North client communication and exterior messaging strategy. In addition, she provides general marketing direction for One North and promotes internal culture.

  • Favorite season: Fall is my favorite season. Probably because I used to live in Massachusetts, and it is just beautiful there in the Autumn.
  • Favorite Chicago spot: The Alfred Caldwell Lily Pool hidden in the middle of Lincoln Park.

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