One North Interactive Partners with Siteimprove to Offer Best-in-Class Web Analytics and Web Governance

September 11, 2013 Jen Bullett

Chicago, September 11, 2013 – One North Interactive LLC (One North), an interactive agency dedicated to serving the creative, strategic and technological needs of leading law firms, today announced its strategic partnership with Siteimprove, Inc, the world’s leading provider of web governance solutions. As part of the partnership, existing One North clients and prospective clients will have the option of including Siteimprove as part of their overall online interactive marketing solution, specifically the Web Governance toolset that includes website monitoring, analytics and governance.

The decision to partner with Siteimprove is aligned with One North's ongoing strategy to offer clients 'best-in-class' technology solutions as it relates to their overall interactive marketing strategy, including website analytics and web governance tools. Similar to One North's recent strategic alliance with Sitecore, a leading global web content management provider, Siteimprove gives law firms an additional proven choice when rounding out their interactive web solution.

One North clients looking for a more advanced set of features to power their website analysis efforts can now take advantage of the comprehensive analytics and site management tools offered as part of Siteimprove’s web governance offering, including SEO, site traffic measurement, credibility and usability error location and site performance monitoring.

Siteimprove, which currently serves more than 1,500 organizations worldwide, including a growing number of Am Law 100 firms, provides organizations of all shapes and sizes with tools that make website management and maintenance easier and more affordable.

“As an independent agency, we are committed to offering our clients greater choice and helping them select the ’best fit’ for their technology needs," stated John Simpson, One North Interactive’s CEO and Founder. "Our partnership with Siteimprove gives our clients access to a best-in-class web governance provider and the ability to create a seamless web user experience.”

Creating a high-quality online user experience means ensuring that all elements of your website are performing at their very best. Having a keen understanding of website traffic, knowing which content is performing well and identifying how content can be optimized, grammatically and contextually, can be game-changing in terms of delivering a dynamic and continually evolving interactive client experience.

“As an industry leader within our own field, it was essential to us that we find an equally experienced partner, which we definitely did with One North," said Siteimprove CEO Torben Rytt. "Through this partnership, we look forward to offering One North’s clients a viable way of using analytics to stay ahead of their competition,” said Mr. Rytt.

For more information about One North, please visit www.onenorth.com. For Siteimprove, go to www.siteimprove.com.

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About One North Interactive LLC
One North Interactive is an agency dedicated to serving the creative, strategic and technological needs of complex, relationship-based organizations. We create extraordinary interactive experiences that deepen the relationship between professional service companies and their most important audiences. For more than 15 years, our team has launched hundreds of websites and other interactive solutions for our clients, including 40 percent of the top 250 law firms, and our work is consistently recognized with outstanding website awards. Headquartered in Chicago, One North employs more than 70 innovative minds. For more information, go to www.onenorth.com.

About Siteimprove
Repeatedly named one of the 100 best companies to work for, Siteimprove provides organizations of all shapes and sizes with tools that make website management and maintenance easier and more affordable. Founded in Denmark in 2003, Siteimprove has a global presence with offices in the UK, US and Germany.

Media Contacts:
One North Interactive media contact:
Jobst Elster, Envision Agency
(850) 459-4947
elster@envisionagency.com

One North Interactive company contact:
Jennifer Bullett, Managing Director, Marketing
(312) 873-6875
jbullett@onenorth.com

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Jen Bullett Managing Director, Marketing

Jen Bullett is Managing Director of Marketing at One North. She works closely with the Digital Strategy, Experience Design and Technology teams to develop and enhance One North client communication and exterior messaging strategy. In addition, she provides general marketing direction for One North and promotes internal culture.

  • Favorite season: Fall is my favorite season. Probably because I used to live in Massachusetts, and it is just beautiful there in the Autumn.
  • Favorite Chicago spot: The Alfred Caldwell Lily Pool hidden in the middle of Lincoln Park.

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