What does your website have in common with stores like Whole Foods? More than you might think. Just as the shelves of grocery stores are crammed full of products competing for your attention, law firm websites are packed full of content, with attorneys and practices competing for the attention of your clients. Join Jen Bullett, Nancy Kostakos and Kalev Peekna as they take techniques from the retail world and apply them to content marketing and legal website strategies.
Our presenters drew direct parallels from retail environments and highlighted specifically how they can relate to law firms—including how you can package content to drive cross-practice area promotion and how to structure pages so that your prime content captures readers and inspires them to take action. Using a fictitious law firm, they also demonstrated how content merchandising can play a broader role within law firm websites.
DOWNLOAD THE PRESENTATION
Meet Our Guest Speaker:
Nancy Kostakos serves as Goodwin Procter’s Director of Marketing and is responsible for the development of marketing plans, collateral and technologies that help the firm and its practices to be widely recognized in the marketplace. Prior to joining Goodwin Procter, Ms. Kostakos served in the same capacity for nearly 13 years at another large national law firm. Prior to that she held marketing and business development positions in architecture firms in both Boston and Atlanta. Ms. Kostakos began her marketing career as a merchandise marketing manager at Liz Claiborne, Inc. in New York. She earned her A.B. degree in Fine Arts from Harvard College.