Updating your website is a process – one that can feel overwhelming, even if you’ve been through it before. To help you navigate the journey, we’ve partnered with a few marketing experts to bring you a candid collection of advice and best practices, which we’ll be delivering through our Redesigning Your Website series.
We took a short break, but now we're back and ready to launch. We left off with the Preparing Phase, and this week we'll share some helpful tips for launching your new site, as well as some suggestions for post-launch follow-up work with both your coworkers and clients.
PHASE 10 - LAUNCHING
Once your site has been created, tested and approved, it's ready to go live.
To wrap up the launch, your project team only needs to complete a few more tasks:
SELL YOUR NEW SITE TO EMPLOYEES.
Once the site has launched, be aware that all firm members may not know.
"Take time to educate them and get them enthused," suggests Desiree Turko, Digital Strategy Manager at Fasken Martineau DuMoulin LLP. "People can resist change because it's unfamiliar. Show them how the site will benefit them day-to-day and how they can take advantage of new features to be more productive."
ENSURE YOU ARE INTEGRATED.
If you've significantly changed the look and feel of your website, you may want to think about updating your social media properties and also email templates. A more integrated, consistent look and feel will create a more powerful launch. Also, be sure to let clients know that you have a new website, particularly if you are offering enhanced content and functionality.
ANTICIPATE FUTURE NEEDS.
Jennifer O'Leary Cathell, Design & Brand Manager of eMarketing at Edwards Wildman Palmer LLP, recommends attending website design and marketing webinars and conferences and reading articles on web trends to stay informed and predict what clients will want to see.
"Don't just build for what works today," O'Leary Cathell says. "It's critical to understand trends and forecasts for business and law firm websites - that's the only way to stay ahead of the curve."
Now that your site has been launched, it's time to set up measures for maintaining that website. Next week, our experts will guide you through a few final tasks to help you wrap up the newly launched website. In the meantime, you can find more tips for preparing, launching and maintaining your site in our Definitive & Candid Guide to Successful Websites.