Saying Goodbye to Google Site Search Through the Six* Stages of Grief

April 05, 2017 Julia Herrick

Last month, Google announced the discontinuation of Google Site Search with this message to its customers, “On April 1, 2017, Google will discontinue sales of the Google Site Search. All new purchases and renewals must take place before this date. The product will be completely shut down by April 1, 2018.”

Ever since, One North has gone through the six* stages of grief.

Denial
This is a joke, right? It must be. I mean, both dates they mention are April 1st—April Fool’s Day! It’s all a trick, right?!

Anger
No apology? No goodbye? No explanation?! The almighty Google has dumped us, leaving many of our clients in the lurch, and it’s too painful to Google how to deal with it.

Bargaining
Google, there’s still time to take it back. Could you reconsider? Just keep searching sites! It’s not a bad gig!

Depression
So many of our clients will need new site searches now. We didn’t plan for this daunting endeavor!

Acceptance
Okay, this is really happening, and we have to do something. We won’t leave our clients without a replacement for GSS.

Excitement: Breaking the Bimodal
Wait a minute. The discontinuation of GSS actually helps One North with its goal — to break the bimodal. As a company, One North is focusing on continually working with its clients on making incremental improvements to their websites, instead of large redesigns years apart.

This isn’t a problem to be solved. This is a chance to serve our clients better with more strategic, customized search options. And not just once, but on an ongoing basis with analytics, optimization and tuning.

This situation started conversations that would not have happened otherwise. We can now explore and implement new and different search technologies to help meet the marketing goals of our clients. One North is actively looking for innovative site search solutions. We look forward to embarking on this project with our clients.

Goodbye, Google Site Search. We’re ready for something new.

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*Yes, we added a sixth stage of grief.

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Julia Herrick Account Coordinator
+1 312.288.4583

As an Account Coordinator, Julia utilizes her unique people skills and ‘je ne sais quoi’ to meet and exceed her clients’ expectations. With a positive and vivacious attitude, the only thing Julia loves more than fulfilling her clients’ needs is working with her crazy cool team members. After all, One Northerners (and Goonies) never say die. Julia holds a B.S. from the University of Toronto with a double major in Psychology and English.

  • A few of her passions: Improv comedy, boxing and traveling. 
  • Fun fact: Has lived in four countries. Still only fluent in English.

One North Interactive 
222 North LaSalle St, #1500
Chicago, IL 60601

+1 312.469.1740