If you attended this year’s Experience Lab, you know that our speakers became quite the bookworms while preparing for their presentations. If you’re looking for a little extra cheer – or a break – this holiday weekend, check out some snaps from the Lab above, or grab one of the reads below:
- Google’s ZMOT
While researching organic discovery for his session on Building Digital Relationships, John Simpson made a discovery of his own: Google's eBook and handbook, Zero Moment of Truth.
- Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
In this book, Chip Conley, owner of a boutique San Francisco-based hotel chain, applies Abraham Maslow’s hierarchy to today’s business environment. He explores 3 different scenarios: The Employee Pyramid, The Customer Pyramid and The Investor Pyramid. The Customer Pyramid served as the inspiration for Alyson Fieldman’s presentation on The Client Service Pyramid.
- Age of Context
by Robert Scoble and Shel Israel
Robert Scoble and Shel Israel's predictions about how mobile, data, sensors and location-based technology will shift us into an era called the Age of Context proved inspirational to Jen Bullett as she prepared for her session, Context | Communication - Knowing How and When to Reach Your Audiences.
- The philosopher in Kalev Peekna had tons of fun while preparing for his session on Interactive Storytelling. Steven Pinker's The Language Instinct: How the Mind Creates Language and Brian Boyd's On the Origin of Stories: Evolution, Cognition, and Fiction gave him insight into why we humans evolved into storytellers.
- Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
For her presentation on Trust and Authenticity, Sarah Levine Meyer found inspiration in a concept from Simon Sinek's book called The Golden Circle. "Simon says" inspired organizations start with Why, or their purpose, and then let that purpose inform How they provide value and differentiate themselves.
by Dan Saffer
Jessica DeJong and Pete Amundson were inspired by the concept of microinteractions and how these delightful details can be the difference between something you tolerate and something you love, as discussed in Dan Saffer's book.
So, Happy Thanksgiving and happy reading! If you too find inspiration in any of these books, you might also want to check out all the sessions from The Relationship Game.