Strategies Recap: Taft’s Digital Storytelling Strategy

July 03, 2018 Olivia Koivisto

In January 2017, Taft Stettinius & Hollister LLP began the process of their firm’s website overhaul with the intention to communicate their expanded capabilities and commitment to innovation and collaboration. The project included a firm rebrand, fresh content, visual storytelling and a technology stack that could flex with the firm.

Taft’s Graphic Services Manager Maria Porter shares her insights from the process, explaining how her team kept the project on track for a successful launch.

Read the full story at Strategies+.  

Taft Law rebrands digital assets.

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Olivia Koivisto Marketing Coordinator

As a Marketing Coordinator, Olivia works closely with the experience design, technology and digital strategy teams to develop strategic content and marketing campaigns to enrich One North’s messaging and brand voice.  She also collaborates with the talent and recruitment team through event planning, content creation and message strategy.

  • Favorite movie quote: “That doesn’t make sense to me.  But, then again, you are very small.” –Treebeard, Lord of the Rings
  • Favorite breakfast food: Vegetarian breakfast burrito…yumm.

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