The One North Experience Lab

January 30, 2013 Jen Bullett

It’s no accident that the literal meaning of “inspiration” is the taking of a deep breath. Inspiration requires a pause, a moment away from our everyday, a chance to converse creatively with people who share our aims. One North’s Lab is designed to create this moment of inspiration for leading marketers and technologists. The Lab brings you together with your peers and leading innovators for an interactive experiment in new ideas.

Client Experience is a powerful concept for many kinds of innovators, but it’s particularly important for people in relationship-based businesses. During the 2012 Experience Lab, we examined and experimented with different interactive strategies and tactics for creating a truly differentiated client experience. And because the Lab is all about unlocking new ideas, we decided to add a little twist to our sessions. Rather than looking at what we are doing today, or even what we are planning for next year, we turned our attention to what the client experience will look like 10 years from now. As a group, we defined which interactive experiences will support the growth of firms in the year 2022 and identified what we needed to do to make it happen. Our goal was not to predict the future, but to create it.

Watch video from the Experience Lab sessions (above) or download the presentations to see how we analyzed the components of an interactive experience, including the growing influence of design, customized content targeting, benefits of client-centric information architecture, impact of influence and, of course, identification of emerging technologies.

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Jen Bullett Managing Director, Marketing

Jen Bullett is Managing Director of Marketing at One North. She works closely with the Digital Strategy, Experience Design and Technology teams to develop and enhance One North client communication and exterior messaging strategy. In addition, she provides general marketing direction for One North and promotes internal culture.

  • Favorite season: Fall is my favorite season. Probably because I used to live in Massachusetts, and it is just beautiful there in the Autumn.
  • Favorite Chicago spot: The Alfred Caldwell Lily Pool hidden in the middle of Lincoln Park.

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