The Reinvention of Interactive Marketing in Professional Services

September 07, 2012 John Simpson

Over the last four or five years, the relationship that law firms and professional services organizations have with their audiences has changed. As offline relationships evolve into digital relationships, firms must take an integrated approach to their online presence.

I recently sat down with Ari Kaplan, author of Reinventing Professional Services, to discuss how firms can utilize emerging technologies, such as mobile, email and social media, to move beyond the URL by creating interactive experiences that span multiple channels.

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John Simpson Chief Executive Officer

John Simpson is one of One North’s founders and serves as the Chief Executive Officer. For more than 20 years, John has been helping professional services marketers engage with their clients and grow their organizations through brand-based digital marketing experiences. He is a frequent author and speaker as it relates to relationship development, digital strategy and marketing innovation.

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