The explosion of Mobile has been a hot topic here at One North. Now that nearly half of American adults own a smartphone, and 25 percent own tablets, it's impossible to ignore the fact that current and potential clients are trying to find your firm from their mobile devices.
What's the best way to reach these mobile users? Is a mobile website enough, or is a platform app required? In the January/Febraury Marketing issue of The Administrator's Advantage, I break down the pros and cons of both approaches and share advice to help your firm determine whether it should create a mobile version of its website—or develop its own app.