VLOG - Experience Brands

November 02, 2012 John Simpson

Welcome to One North’s VLOG! In this series, we’ll connect you with the ideas, trends and issues our strategists, technologists and creatives are discussing each week.

In this week’s Vlog, we challenge firms to think beyond visual identity and add the human element necessary to create an “Experience Brand.”

VLOG – Experience Brands from One North Interactive on Vimeo.

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John Simpson Chief Executive Officer

John Simpson is one of One North’s founders and serves as the Chief Executive Officer. For more than 20 years, John has been helping professional services marketers engage with their clients and grow their organizations through brand-based digital marketing experiences. He is a frequent author and speaker as it relates to relationship development, digital strategy and marketing innovation.

  • Favorite season: Summer. Summer makes everyone feel like a kid again.
  • Super power: Positivity. A psychology professor once told me that humans are predisposed to be positive. His logic was that the cave man faced so many challenges … sabre tooth tigers, starvation, cold weather, disease…that they had to be positive just to survive until the next day. I can’t say whether or not this theory has scientific merit, but it’s good enough for me!

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